Marketing Manager
Please include your portfolio and resume.
About the Role
The Marketing Manager is responsible for developing and executing marketing strategies that build brand awareness, drive customer engagement, and support business growth. This role requires creativity, data-driven thinking, and strong communication skills to deliver impactful campaigns across digital and traditional channels.
Key Responsibilities
Strategy & Planning
- Develop and execute integrated marketing plans aligned with business objectives.
- Conduct market research and competitor analysis to identify opportunities and trends.
- Define target audiences and craft messaging that resonates with customers.
Campaign Execution
- Plan, launch, and optimize digital marketing campaigns across platforms (social media, email, SEO/SEM, content marketing, etc.).
- Manage offline marketing efforts such as events, partnerships, and promotional activities.
- Oversee creative production for marketing assets (copy, graphics, videos, presentations).
Brand & Communications
- Maintain consistent brand voice and messaging across all channels.
- Build and strengthen the company’s presence through PR, media, and partnerships.
- Collaborate with sales and product teams to align marketing with business goals.
Analytics & Optimization
- Track, measure, and analyze campaign performance using analytics tools.
- Report on KPIs such as lead generation, customer acquisition, engagement, and ROI.
- Continuously optimize campaigns based on data insights and feedback.
Collaboration & Documentation
- Work closely with designers, developers, and external vendors as needed.
- Document marketing processes, content calendars, and campaign reports.
- Support cross-functional projects that require marketing input.
Requirements & Qualifications
- Proficiency with tools such as Google Analytics, SEO tools, social media platforms, and email marketing software.
- Strong writing, storytelling, and content creation skills.
- Knowledge of brand building, campaign management, and customer acquisition strategies.
Preferred Competencies
- Experience with paid advertising (Google Ads, Meta Ads, LinkedIn Ads).
- Familiarity with CRM and marketing automation tools.
- Creative mindset with attention to detail and design.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects in a fast-paced environment.
Key Deliverables
Marketing Campaigns
Marketing campaigns that drive measurable engagement and conversions.
Performance Reports
Reports on marketing performance, ROI, and growth opportunities.
Brand Presence
Consistent, high-quality brand presence across all channels.
Documentation
Content calendars, campaign plans, and strategic marketing documentation.
Workplace Policies
confidential Information
Definition:
- Technical documentation, source code, AI models, and project specifications
- Contracts, agreements, and vendor details
- Company policies, strategic plans, and business data
- Financial information and operational procedures
Obligations:
- Maintain confidentiality of all confidential information.
- Use confidential information solely for the performance of duties within the project.
- Do not disclose confidential information to any third party without written consent.
- Take reasonable precautions to prevent unauthorized access.
non Compete Obligation
- During the term of employment and for [e.g., 12 months] after termination, the employee shall not engage in any business, project, or employment that directly competes with the chatbot application or its derivatives.
- The employee shall not solicit clients, partners, or employees of the company for a competing venture.
conflict Of Interest
Definition:
A conflict occurs when the employee’s personal, financial, or relational interests may influence, or appear to influence, the employee’s judgment or decisions regarding the project.
Examples:
- Personal ownership or investment in a competing AI/chatbot project
- Accepting gifts, favors, or benefits from vendors or partners
- Engaging in side projects that could compromise confidentiality or business interests
reporting And Compliance
Reporting:
- Employees must disclose any potential or actual conflicts to the company promptly.
- Management will review disclosures and determine necessary actions, which may include recusal, reassignment, or termination of conflicting activities.
Enforcement:
- Violations may result in disciplinary action, including termination, legal action, or financial liability.
- Annual conflict-of-interest declarations may be required.